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Average Customer Report
Posted on 09 July 2025 07:52 pm

⬜ Average Customer Report in Hyper Aurest

The "Average Customer Report" is one of the key monthly reports in the Hyper Aurest system. It provides an analytical overview of the average customer spending over a specific period. This report helps business owners evaluate sales performance efficiency and determine the financial value each customer brings—making it a crucial indicator for developing pricing strategies, promotions, and enhancing customer experience.


What is the Average Customer Report?

This report displays the relationship between total sales and the number of customers within a selected timeframe. It calculates the "average sales per customer" by dividing the total revenue by the number of people, allowing you to assess how effective your sales are in relation to customer volume.

  The report is used to analyze how successful the business is in increasing customer spending and to evaluate the effectiveness of promotional campaigns based on actual outcomes.


Available Filters in the Report

You can customize the report display using a simple set of filters, including:

  • Date range: From start date to end date

  • Branch: Select a specific branch or view all branches

  • User: Filter data by the staff member handling the transactions

    After setting the desired filters, click the "Show" button to display the results.


Report Contents

The report presents a daily summary that includes:

  • Date: The date on which the data was recorded

  • Total Sales: The overall amount generated on that day

  • Number of Customers: The total number of customers served

  • Average Sales per Customer: Calculated by dividing the total sales by the number of customers

The results are displayed in a clear and simplified format, helping compare performance across days, users, or branches.

  You can export the report in Excel or PDF format, or print it directly for documentation and review purposes.


When to Use This Report?

  • To measure the effectiveness of your product and service pricing

  • To compare average spending across branches or time periods

  • To analyze the impact of marketing campaigns on customer purchasing behavior

  • To improve upselling and cross-selling strategies within the establishment


Summary

The "Average Customer Report" in Hyper Aurest gives you a powerful indicator for evaluating customer engagement and maximizing the value of each visit. It contributes to enhancing sales performance, increasing profitability, and achieving sustainable growth across your business.

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